Nook Looks to Compete with Amazon Fire

Nook Looks to Compete with Amazon Fire

It’s no secret that Barnes & Noble has struggled in the tablet markets since the very beginning. Really, the company never recovered from the rise of Amazon and digital book purchasing, after being slow to enter the market. Ever since then, the company has been playing catch up and has tried many different strategies to get there. They have created their own tablet and even outsourced tablet production in an effort to stop the losses and regain some of their former glory. One this is for sure, they refuse to give up. Now, a new tablet has been submitted to the FCC for approval, and this new Nook appears to be designed to compete with the Amazon Fire line of tablets.

The FCC filing shows a 7-inch tablet with both the Barnes & Noble and Nook logos on the back. This new device isn’t being built by Samsung, or taking advantage of the premium hardware that Samsung likes to use in their devices. Instead, this new Nook looks much more like a budget Android device, putting it into the same category with Amazon’s Fire tablets.

While a full specification list isn’t available as of yet, we do know that this Nook Tablet 7 includes a MediaTek MT8163 ARM Cortex-A53 quad-core processor. This process is the exact processor that powers the latest Fire HD 8 from Amazon. This has led many insiders to believe that Barnes & Noble plans to compete in the budget markets with Amazon, instead of taking a more high end approach as they did with their partnership with Samsung.

Currently, there has been no official statement from Barnes & Noble about the device or when they plan to release it. We don’t even know what all will be included on the devices and how much they will retail for once they are finally released. Still, it’s hard to imagine that they won’t price this device much inline with the Amazon Fire HD tablets considering at least the processor is the same. If they do it right, the performance should be about equal as well.

One interesting thing to note is that there are rumors flying around that the device will support the Google Play Store. This is something that Barnes & Noble hasn’t done in the past and currently Amazon’s tablets don’t even support it out of the box. Instead, the Amazon tablets force you to use the Amazon store and the apps that they have made available, which is far less compared to the Google Play Store. This could give this new Nook a leg up in the market. Combine that with competitive pricing and Amazon may just have serious competition on their hands. However, we will have to wait and see.

What do you think about this latest news about a new Nook tablet coming to the market? Have you been looking forward to something new from Barnes & Noble or is it too little, too late? Would you consider this tablet over the Amazon Fire HD? Let me know your thoughts in the comments below.

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